How to Boost your SEO with Google Adwordson December 6, 2012 at 12:04 AM
How to Boost your SEO with Google Adwords
Many advertisers use Google AdWords as their major PPC network. However, additionally to exploitation AdWords for obtaining paid traffic to your web site , it may be used for SEO. Here are some concepts however you’ll use AdWords for SEO.
1 For Keyword Research
The most valuable use of AdWords for SEO is to analysis keywords. Keywords are the premise of associate degree y SEO campaign and albeit you’re an skilled in your niche, you ought to forever analysis keywords just because users ofttimes hunt for quite sudden keywords associate degree d keyphrases you as an skilled can never consider . uncalled-for to mention , what matters most for prime rankings is that keywords your target market is looking for , not that keywords you as associate degree skilled suppose ar hottest in an exceedingly explicit niche.
In order to seek out what users are looking for , you wish a keyword analysis tool. it’s true that there are several special (free and paid) keyword analysis tools however Google AdWords Keyword Tool is light-weight years prior to all .
It is straightforward to use AdWords to analysis keywords. you’ll either enter the computer address of your web site or place in some seed keywords, the tool can then mechanically generate a full bunch of prompt keywords. explore the results and order all the keywords that appear relevent and have an honest international search volume.
You may need to rank well for ALL the generated keywords, however its best to focus all of your efforts on a particular few. the concept now could be to seek out keywords that are comparatively straightforward to optimize and however have an honest search volume. These would be the keywords with the smallest amount compitetion in Google. move to Google.com and enter every of your short listed keywords (one at a time). it’s best if you hunt for the precise phrase, thus surround your keyword with inverted comma . Note what percentage internet results there ar for every of the phrases. currently that you simply have collected the ‘Number of internet results’ for every keyword, calculate competition magnitude relation by divding it’s ‘Global search volume’ by the ‘Number of internet results’. The keywords with the upper ratios are the better ones to optimize.
You can currently begin a SEO campaign for your keywords but you will see next, it would be abundant wiser to begin associate degree AdWords campaign instead.
2 To Ensure that the Keywords You Have Picked Convert Well
After you’ve got picked your keywords, you wish to verify if these keywords extremely work for you – i.e. if they convert properly. notwithstanding however precise you have been once selecting your keywords, if you do not take a look at them in follow , you’ll never understand evidently if they work well or do not . you’ll decide profitable keywords with high international search volume and low levels of competition and still finish obscurity .
For instance, for this web site – webconfs.com we have a tendency to might strive optimizing for the keyword “Search Engine Optimization”. It might take a year more or less with lots of effort to succeed in the primary page on Google for “Search Engine Optimization” and still one will never make certain this can happen.
However, let’s fake that this happens – we have a tendency to manage to prime Google for “Search Engine Optimization” when a year of laborious SEO work. To our greatest disappointment, even the primary place for “Search Engine Optimization” on Google did’nt bring the expected results as a result of the bounce rate for this explicit keyword clothed to be terribly high. Since we have a tendency to don’t give SEO Services lots of individuals reaching America via “Search Engine Optimization” might not be obtaining what they are yearning for . Instead, lesser widespread keywords, like “SEO Tips” or “SEO Guide” might need lower bounce rates and will really perform higher than “Search Engine Optimization” did for America .
The result’s not stunning however the worth paid is. If we have a tendency to had launched associate degree AdWords campaign, it’d have saved lots of hassle . we have a tendency to might have spent $20-50 on AdWords for “Search Engine Optimization” and it’d have taken America every week or less to work that the bounce rate for this keyword is incredibly high and it makes no sense to try and do organic SEO for it. These $20-50 on AdWords would have spared a year of wasted SEO efforts.
3 For Getting a Better CTR with Your Existing Rankings
In addition to keyword analysis , AdWords could be a valuable tool for obtaining a much better CTR (Click through Rate) along with your existing rankings. you would possibly rank well for a given keyword, get lots of traffic, and still be unable to legalize this traffic as a result of your CTR is low. the explanations for this may well be numerous however inadequate title and outline can be a really potential reason.
AdWords may assist you convalesce CTR along with your existing rankings. as an example , if you run ad AdWords campaign and you’re glad with the conversion/performance, you would possibly need to stay dynamical your ad title and outline till you are feeling you’ve got reached the most CTR for your keywords.
Sure, it would take you a handful of tries until you discover the winning combination of a title and an outline and you would possibly even lower your CTR within the method however once you discover this witching combination of a title and outline , simply copy them because the title and outline for your page so as to maximise your organic search CTR also .
4 For Geographic Targeting
One more sensible use of AdWords for SEO is geotargeting. If you bid on traffic from several geographic locations, you’ll use Google Analytics to check however completely different locations convert. it’s quite natural to own important discrepancies within the conversions for a similar keyword among the countries.
When you move to Google Analytics and see that countries ar changing best, you’ll invest additional effort in them. as an example , you’ll produce native pages for these countries or target the geo-specific keywords with exceptionally sensible conversion rates.
AdWords could be a extremely valuable tool not just for advertisers. It started as a tool for advertisers however its use isn’t restricted to them alone. for several publishers and SEO specialists AdWords is that the Most worthy tool as a result of even a moderate AdWords campaign will provide you with valuable insights and prevent lots of your time and cash to optimize for words, that do not work for you.