How to Pick an SEO Friendly Designeron December 5, 2012 at 12:04 AM
How to Pick an SEO Friendly Designer
A Web designer is one among the persons while not whom it’s impracticable to form a website . However, once SEO is bothered , net designers is extremely painful to subsume . whereas there ar several net designers, UN agency are SEO-proficient, it’s still not AN exception to encounter style geniuses, who are targeted solely on the graphic side of the positioning . For them SEO is none of their business and that they could not care less for one thing as unimportant pretty much as good rankings with search engines. unnecessary to mention , if you rent such a designer, do not expect that your website can rank well with search engines.
If you may do SEO on your own, then you would possibly not care lots concerning the SEO skills of your net style er however still there are design problems as we’ll see next, which may have an effect on your rankings terribly badly. once he or she styles the positioning against SEO rules, then it’s impracticable to mend this with SEO tricks.
When we say that you simply have to be compelled to rent a SEO-friendly designer, we have a tendency to presume that you simply ar a SEO professional and you recognize SEO however if you are not , then have a glance at the SEO Tutorial and therefore the SEO list . If you’ve got no plan concerning SEO, then you may hardly be able to choose a SEO-friendly designer as a result of you will not recognize what to seem for.
One of the last word tests if a designer is SEO-friendly or not is to seem at his or her past sites – ar they done professionally, particularly within the SEO department. If their past sites do not exhibit blatant SEO mistakes, like those we’ll list during a second and that they rank well, this is often a recommendation that this person is value hiring. Anyway, when you scrutinize past sites, raise the designer if he or she did the SEO for his or her past sites as a result of in some cases it’d be that the consumer himself or herself has done lots to optimize the positioning and this is often why the positioning ranks well.
Here may be a list of common net style sins which will build your website a SEO disaster. If you notice any or all of the subsequent within the past sites your would-be designer has created, simply move to subsequent designer. These SEO-unfriendly style parts are absolute sins and unless the consumer created them do it , no designer who would use the below techniques deserves your attention:
1 Rely heavily on Flash
Many designers still believe that Flash is that the next neatest thing when sliced bread. whereas Flash is terribly inventive and build a website look cool (and load forever within the browser), heavily Flash-ed sites ar disaster in terms of SEO. straightforward HTML sites rank higher with search engines and as we have a tendency to show in Optimizing Flash Sites, if the utilization of Flash may be a should , then AN HTML version of a similar page is quite obligatory .
2 No internal links, or very few links
Internal links ar backlinks and that they are vital . Of course, this does not mean that each one the text on a page should be hyperlinked to all or any the opposite pages on the positioning however if there are solely some of internal links a page, this is often a uncomprehensible probability to urge backlinks.
3 Images, not text for anchors
This is another frequent mistake several designers build . Anchor text is significant in SEO and once your links lack anchor text, this is often unhealthy . it’s true that for menu things and different page parts , it’s abundant easier to use a picture than text as a result of with text you’ll be able to ne’er make certain it’ll show properly on users’ screens, however since this is often impacting your site’s rankings during a negative method , you must sacrifice beauty for practicality .
4 Messy code and tons of code
If you’ve got no plan concerning HTML , then it’d be not possible for you to guage if a site’s code is mussy and if the number of code is excessive however cleanness of code is a vital criterion for SEO. once the code is mussy , it’d not be spiderable the least bit and this may virtually exclude your website from search engines as a result of they will not be able to index it.
6 Overoptimized sites
Overoptimized sites are not higher than under-optimized. In fact, they might be abundant worse as a result of once you keyword stuff and use different techniques (even once they don’t seem to be Black Hat SEO) to unnaturally inflate the rankings of the positioning , this might get you prohibited from search engines and this is often the worst which will happen to a website .
7 Dynamic and other SEO non-friendly URLs
Well, perhaps dynamic URLs isn’t specifically a style issue however if you’re obtaining a turn-key website – i.e. it’s not up to you to transfer and set up it and to form the links within – then dynamic URLs ar unhealthy and you’ve got to raise the designer/developer to not use them. you’ll be able to rewrite dynamic and different SEO non-friendly URLs on your own however really this implies to create dramatic changes to the positioning and this is often hardly the purpose of hiring a designer.